So Many Options — But Where’s the Value?
Organizations have multiple options when it comes to finding an enterprise hardware reseller. Virtually any type of device they need can be obtained from a local, regional, or national reseller. Ultimately, the competitive difference comes down to the value resellers add to the order and to the customer relationship itself. If you’re simply selling hardware, why should a company work with you over any other in their respective market?
For example, value-added resellers might bundle service and support with their hardware sales. If the customer experiences a problem with an order, the enterprise hardware reseller may have an in-house diagnostics and repair solution. This saves the customer from having to ship the hardware to the supplier, where service and support may take significantly longer.
This is just one example of how an enterprise hardware reseller can add value to a new customer relationship — especially one where the hardware is being sold. But what about customers that might not have the capital to invest in a significant hardware purchase? What about companies where refresh cycles are more critical and valuable than buying the hardware?
The “As-a-Service” Model is the Answer
In these instances, resellers can benefit from a hardware solution that not only solves for these industry challenges and customer preferences but also adds the unique value that customers expect and want from their partners. To provide this solution, River Capital Finance has developed Hardware-as-a-Service (HaaS).
Similar to the software-as-a-service (SaaS) model, in which a technology solution is provided for a monthly fee that’s lower than purchasing the software outright, HaaS provides the enterprise hardware that companies need for a more manageable monthly fee. Additionally, because HaaS is contract-based for a term of three years, this provides today’s technology leaders with a more frequent refresh cycle on their enterprise hardware.
For example, in the retail space, it’s incredibly important and desirable to have the latest hardware in use in stores. These range from mobile POS systems that retail employees carry with them on the floor to provide a faster checkout option to handheld scanners that leverage the power of the Internet of Things (IoT) to make warehouse operations more connected.
How HaaS Adds the Value Customers Expect
Perhaps one of the greatest advantages that HaaS provides to enterprise hardware reseller customers is the ability to realize a faster return on investment. When purchasing hardware, it would take a fair amount of time for the organization to break even on the investment. And when coupled with device depreciation and other factors, it can be especially challenging for customers to realize ROI on their purchase. Because HaaS is simply a monthly fee, customers start to see the positive impact of their hardware much sooner while paying less for it.
Finally, HaaS is customizable. If your customers come to you one year into the contract and need additional hardware support, all that is required to meet their needs is a simple addendum to their contract, and we can get their new hardware deployed right away.
Grow Your Business with HaaS
If you’ve been looking for a way to extend your value as an enterprise hardware reseller, River Capital Finance is here to help. Our HaaS solution has helped numerous companies get the equipment and devices they need without a significant cash outlay. And for resellers, this presents a great opportunity to not only work with more companies, but to also provide additional service and support on top of your existing unique value.